Pittsburgh Steelers’ gear and fashion has been around for a long, long time. The various fan-fueled items have received a makeover and this should garner more than passing interest from fans of the NFL sports franchise. The clothing and other merchandise that bears the name of the Steelers is going to be very high-end. Quality speaks volumes and, in this case, it may be speaking to a larger consumer demographic. Steps are being taken with the new line to target both traditional fans and new ones on Facebook. Young girls represent a demographic the marketing campaign is pinpointing. While the fans of the Steelers are a diverse group, the merchandise sometimes appeared too uniform in design. This limited its appeal among the fans. The new approach to marketing and merchandising does hope to change all this. The executive overseeing this program is Susan McGalla, the new director of strategic planning for the Steelers. McGalla has an extensive career in business as she previously served as the president of American Eagle Outfitters and as the CEO of Wet Seal Inc. Her first job in the retail industry was as a merchandise buyer for American Eagle Outfitters and McGalla worked her way up the ladder at the company until reaching the top. McGalla is also the founder of P3 Executive Consulting. Her experience in high level management and consulting surely factored into the decision to bring her on board as an executive with the Steelers. Merchandise reflects a huge revenue stream for all professional sports teams. McGalla’s leadership behind this new venture may very well help direct significant revenue to the company’s accounts. And a lot of fans may end up being made happy in the process thanks to their new gear.