Lori Senecal: Women in Advertising

If you haven’t heard of Lori Senecal, she is the Chief Executive Officer for Crispin Porter & Bogusky, an advertising, and marketing company, based in Boulder, CO. The company, which is a member of MDC partners, was founded in 1988 and has since, gained a great deal of notoriety due to their business relationships with companies like Burger King and BMW Mini. Senecal joined Crispin Porter & Bogusky (also known as CP+B) in 2015; in her role as CEO, she has been instrumental in guiding the company’s success, which also contributed to her individual success. In 2015, Crispin Porter & Bogusky was named creative innovator of the year by Advertising Age, a well-known marketing, and media news source. In addition, Lori Senecal received personal recognition for her work in the advertising sector, when she was named agency executive to watch for 2016.

Lori attended Canada’s McGill University, where she earned a Bachelor of Commerce degree in Finance and Marketing. Shortly after finishing college, she Co-founded TAG Ideation, a New York-based full-service creative agency. In 2009, Lori Senecal took on her most challenging role, serving as President and Chief Executive Officer for Kirshenbaum, a global New York-based advertising agency. In her role with the company, Senecal oversaw many of Kirshenbaum’s day to day operations including product development, brand strategy, and much more.

As Senecal became increasingly comfortable in the advertising world, she sought to earn more distinguished titles with Kirshenbaum, and in 2012 she was named Chairman and CEO; by 2014, she was named Global Executive Chairman. How did Lori Senecal rise through the ranks so quickly? Hard work; during her time Kirshenbaum, she played an integral role in boosting the number of employees at the company; she grew Kirshenbaum’s workforce from 250 to 900 employees, and at the same time, helped Kirshenbaum earn the distinction of being one of the best places to work in New York City. Check out Ideamensch to see more.

As a self-proclaimed shy introvert, as well as a woman in the business world, Lori Senecal has proven that it is, in fact, possible to smash through the proverbial glass ceiling, find success, and most importantly, make your voice heard.

Read more: http://www.campaignlive.co.uk/article/lori-senecal-leave-cp-b-end-2017/1433909

Leave a Reply