We are living in a time of unbridled information exchange. In fact, we are so connected as a people that it is almost unheard of to be remote and removed from both the internet and social media. Facebook, Twitter, Instagram, and even Myspace have helped to change what it means to have exist in the modern age of social media. Now social media can build empires, advertise billion dollar companies, and bring about revolution all from your iPhone or other technical device. So it makes sense that more companies are trying to get in on the action, the only issue is that there needs to be a new line of thinking to make these companies stand out. Flipora, formerly known as InfoAxe, may have done just that.
The Discovery Engine
Changing the way people find content is a pretty fundamental way to change the face of the internet. Right now everything pretty much comes down to ‘Google it’ and while that may be effective it really isn’t efficient. The problem is that you can only find content if you know what you are looking for. You have to have the right keywords and the right idea as to what you possibly want. Flipora is based around the Discovery Engine. The Discovery Engine is a new way of doing an old thing: bring new content to your browser.
The Discovery Engine operates by being installed into your browser. From there it collects data and monitors your search engine choices. This data is uploaded and indexed in order to paint a profile of the type of content that you enjoy. From there Flipora, powered by the above engine, will connect similar users to one another and start sharing content. This way brings about new content to users who didn’t even know to search for it to begin with.
As an aggregate engine Flipora is changing the way that people find content on the internet and they are doing it in a way that is aesthetically pleasing and quietly effective. Flipora is installed into your browser where it runs quietly in the background. You’ll have the option to engage in Flipora and from there you’ll see a special window which showcases suggested content. You can flip through the pages literally by hitting the corner of your screen, thus quickly finding new content without even having to bother with the keyboard or scrolling button.
Flipora is growing at a rapid rate of 150,000 users per week. This growth means that the company is indexing 20 million pages of data every single day, or more than four times the size of Wikipedia! With more users signing up by the day, it seems only a matter of time until Flipora becomes a dominant engine.