Creativity with a Twist, the JoséBorghiWay

In the world of advertising, it is the creativity in expressing complex ideas into a simple, understandable way that makes all the difference. This is the biggest quality of an advertising agency. That said, not many advertising experts are able to meet the high expectations such as José Henrique Borghi.

José Henrique Borghi is a well renowned, award winning creative in Brazil and the founder of the Mullen Lowe Brazil agency. His work in crafting impactful publicity campaigns such as the famous Sazon seasoning and the Parmalat’s mammals which comprised of children dressed in stuffed animals have made him a force to reckon with.

Born in PresidentePrudente,José Borghiwas a young man who could not figure out what to do with his life. However, a visit to watch a performance at the Castro NevesTheatre changed everything. He decided to pursue Advertising and Propaganda and later landed his first job at Standart Ogilvy. Hisaccomplishment in the world of advertising is something he could never have imagined.

Before his merger with Lowe & partners, José Henrique Borghi had founded BorghiErh, an ad agency that was soon bought by Lowi to become Borghi Lowe in 2006. To reach a wider international market, Lowe & Partners and the Mullen group merged to create the Mullen Lowe Brazil agency and his Youtube.

As Brazil advertising becomes more in tune with international trends and digital media, Mullen Lowe is a step ahead. It has now expanded its reach and influence to 65 countries.

This is demonstrated in them winning five new contracts at the end of the first quarter in 2017. These accounts are; Coral, Home & Video, Harley-Davidson,Hammerite and Sarlack and what Borghi knows.

An elated José Borghi while speaking about the new Mullen Lowe contracts said that”Working with new clients, in new segments and with big brands is a great opportunity for every creative” and more information click here.

Leave a Reply