The Ashley Madison hack just might go down in the annals of the internet as one of the most infamous examples of a cyber-security meltdown ever. For those not in the know, Ashley Madison is a dating website intended for married people to conduct affairs. The membership information was kept private and confidential on the company’s servers. Many years went by before any major security disasters occurred. And then, hackers broke into the files of Ashley Madison and released a huge trove of private and confidential information. A lot of personal lives now have the potential to be ruined due to the release of the info.
Then, along came the online “fixer” known as Status Labs. To call the company a “fixer” is somewhat correct, but a better name would be to refer to the company by what it actually is, an online reputation management service. In a move designed to help those who may be dealing with the very difficult situation of the Ashley Madison hack, Status Labs is offering 100% free crisis communications counseling. Those caught by surprise by being wrapped up by the hack are probably very nervous to the point of panicking. Discussing the situation with someone who knows how to offer assistance could prove to be an extremely wise move.
Clear and definitive steps have to be taken in order to make sure the online publishing of embarrassing information does not haunt someone for years and years to come. The sad truth here is anything that is published on the internet is going to remain there. The only way to address the situation is to create a new, revitalized online presence that is filled with content of a positive nature. This could come in the form of crafting a new social media profile, publishing positive blogs and articles, or even posting intriguing videos may all aid in reducing the damage to a person’s reputation.
Doing what is necessary to improve a reputation is not something that can be done without care and deliberation. Only the work of an experienced reputation management company such as Status Labs can deliver results.