The Importance Of Acting Responsibly On Social Media For CEO’s

The behavior of CEO’s is becoming increasingly more scrutinized and as a result increasingly more important online especially on social media outlets such as Facebook and Instagram. CEOs, business owners and employees take heed of the following unfortunate situation that happened to Ryan Holmes, the chief executive officer at Hootsuite. After Hootsuite had finished downsizing the company and firing employees from multiple locations, Mr. Holmes posted a photograph of himself holding a cup with liquor, with the tag “Cheers to my homies.” Several employees who were just fired saw the picture of their former CEO holding a cup of liquor and seemingly saluting that they were fired. The post was quickly taken down, but backlash and negative reactions already occurred. The damage to the company and the CEO was already done. Although Mr. Holmes may have been saluting family and friends for the holidays, many employees took it to mean that he was happy that the employees were finally fired and let go as part of the downsizing.

Perception is key online, where information is readily available and accessible about people and places. “The best way to prevent CEOs or other high profile figures from falling victim to such an event is to undergo social media training” says Darius Fisher, a founder of digital reputation management company Status Labs. Due to the fact that CEOs are the face of the company in the eyes of people and employees it is imperative that CEOs and other highly visible figures know what they should and shouldn’t do on social media. Yes, it a private account of a CEO and not a company page or profile, but because the CEO represents the company, they must exercise extreme caution and use good judgement when posting photos and information as shown by the Hootsuite case with CEO Ryan Holmes.

If you have already suffered damage like Ryan Holmes has, then you might just be needed the services of a reputation management company like Status Labs to handle a public relations crisis. Status Labs combines traditional public relations with online search engine optimization to mitigate crises and restore personal and company reputation. Status Labs works with politicians, CEOs, entire companys, athletes and private individuals to restore reputation and confidence after a major event has dealt a blow a company’s or individual’s public perception.

Flipora Sets the Stage for Social Content Revolution

The world of the internet has evolved at a rapid pace over the past decade or so. Once simply a niche form of communication, the internet is now a second world with which most people live for hours at a time. Whether we are chasing hobbies or business through the internet, our usage rate doesn’t decline. Social media has begun to play a larger and larger role over the years thanks to websites and social media apps like Instagram, Twitter, Facebook and more. We’ve started to see people really take control over how they engage with their content and the outcome is clear: people like connection. Connecting is of the utmost importance and it is a way by which many tech companies are looking to the future. One of those companies is Flipora, a social media content sharing application that just might change the internet forever.

For roughly the past five years Flipora has been growing at an exceptional rate. Right now the app is bringing in close to 150,000 new users every single week. What Flipora does, essentially, is operate as a content curator for people who love to browse the internet. You install it into your browser or onto your phone, iOS or Android, and then let it run quietly in the background. The app will collect your browsing habits and then feed it onto the Flipora cloud network. Here this information is indexed with the other 20 million plus pages of data (seriously) that is collected every day. The Discovery Engine, which makes Flipora so special, will then chart all of the visited websites and then begin to send them out to the users.

As you can see this is a passive way for users to begin to share content with one another. no longer do you have to manually add content to a list and then hope it gets seen, you just go about your day like normal. This is about as latency free as it gets and it’s a slamdunk way for users to interact in a beneficial way. You’ll discover new content and help others find content of their own all without really having to lift a finger.

For those concerned about security and privacy, Flipora is designed with the end user in mind. There is a ‘record’ button on the app that allows you to toggle the program on and off. Anytime you want to end your Flipora usage you can simply press a button and be done. Flipora is an easy to install app that is gaining buzz all over the tech world thanks to its innovative discovery engine. Many believe that this may change the way we search for content in the future.