Livio Bisterzo is changing the world one snack at a time. Well, at least that’s what he is trying to do. The founder of Green Park Holdings is taking on the giants of the snacking industry with his new release called Hippeas.
He is hoping that the snack has the Bernie Sanders effect. Sanders attracted more young voters than any other presidential candidate combined during the primaries. He did so because young people saw his authenticity. In their eyes, he didn’t just talk the talk, he also walked the walk.
Authenticity, Livio Bisterzo is betting, is exactly what socially conscious and young consumers are looking for. And there is nothing more authentic than his new snack, Hippeas.
It’s a delicious snack for everyone. It is only 100 calories for those looking after their weight. The snacks are made completely from chickpeas, making them vegan. The snacks are completely kosher for those pursuing that dietary restriction. They have no MSG and they are completely organic. On top of all that, they make everyone happy because they are simply delicious. They come in a variety of flavors, including Pepper Power, In Herbs We Trust, Far Out Fajita, and Sweet and Smoking.
But the authenticity really lies in just how beneficial the snacks are for planet Earth. The environmentally conscious consumer can sleep well at night purchasing the snacks because the chickpea makes the soil in which it grows more fertile. It does this by giving the soil more nitrogen as a byproduct of growth. And nitrogen is one of the key nutrients for further plant growth.
The company also gives proceeds to Farm Africa. The organization travels to sub-Saharan Africa in order to educate farmers in an effort to pull those farmers out of poverty. And in the vein of sustainability, they teach those farmers exactly how to effectively grow more chickpeas. And the education doesn’t stop there. They also tutor the farmers on the business side of agriculture in order to streamline their business.
Livio Bisterzo has a long history in business. The Italian entrepreneur lives in Los Angeles with his three children in order to run Green Park Holdings. He studied in London at the prestigious University of the arts and he opened his first business just after graduation in 2003. He has had a string of success, taking separate businesses into dozens of other countries. Now he looks to do the same with Hippeas.