Evolution of Smooth: More Than Just A Lip Balm

By this point in time consumers have already heard of Evolution of Smooth. The brand is setting trends in mainstream America and in the profit margins. From an industry that’s been dominated by two huge competitors such as Blistex and Chapstick, (EOS) has dethroned the two and ranks second in sales only to follow Burt’s Bees. Over 1 Million units of their lip balm products are sold every week and a number of high profile individuals such as Kim Kardashian and Miley Cyrus have been spotted applying the products in public. Evolution of Smooth is definitely changing the game and setting the bar high in a field that’s totally saturated.

With such success, EOS lip balm is expanding the product line and partnering with many mainstream individuals and companies. Keds shoes partnered up with (EOS) and produced a wonderful shoe that comes along with matching lip balm, of course. Designer Rachel Roy partnered with the brand and has a great limited edition holiday brand collection. The beat doesn’t stop there as (EOS’s) Alice In Wonderland Collection sold out in a matter of days. The brand is constantly exploring and growing. At this rate and with continued growth, company earning have a projected path to be at around $2 Billion by the year 2020. Founder’s of the company had an idea to create distinct products from the ground up. The company invested in itself and it surely paid off. Evolution of Smooth cuts costs even further with their very own manufacturing facility.

Within 7 years the company has built a large fan base on YouTube and now with close to 7 million Facebook followers and over 1.8 million Instagram followers. One company photo generated over 40,000 likes. Though the company’s main income provider is it’s lip balms, they’re continuing their expansion for dominant future growth.

http://www.ulta.com/brand/eos

http://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick