JHSF Participações is a leading high-end real estate company that has its headquarters in Sao Paulo, Brazil. The company which was founded in 1972 is built upon a unique set of skills that has seen it rise in the real estate industry by identifying new opportunities within the market it operates. JHSF has a significant participation in the following sectors; development and administration of shopping centers, high-end hotels, residential and commercial incorporation and an international business airport.
With over thirteen years’ experience in the shopping centers sector, JHSF has attained a prominent position in the market. It has seen the establishment of five shopping centers that are currently in operation. These include; Shopping Cidade Jardim and Shopping Metro Tucurvi in Sao Paulo, Catarina Fashion Outlet, Shopping Bela Vista and Shopping Ponta Negra.
JHSF has nine top-end residential buildings, the Cidade Jadrim Corporate Center that has three triple-A office towers with AQUA seal for sustainability and the Shopping Cidade Jadrim mall, which has become one of the city’s most visited spots in just over five years since its inception. JHSF also prides itself in being the first Brazilian real estate company to incorporate hospitality to its activities. This initiative has added value to the company’s development and has linked them with an internationally recognized brand. There are 15 restaurants that are in the JHSF control since June 2014.
JHSF is led by Jose Auriemo Neto who has been the chairman and Chief Executive Officer since 2007. He oversees the brand’s interest in office buildings, hotels, and public development. He is also in charge of administering the company’s extensive shopping and retail portfolio. Among the successes that can be accredited to him is the 2009 signing of an exclusive partnership with Hermes, Pucci and Jimmy Choo, which consequently led to the opening of the luxury brands first retail outlets in the JHSF owed Cidade Jadrim Complex.
Auriemo who is an alumnus of Fundacao, Armando, Alvares, Penteado University, began working for JHSF in 1993. In 1997, he was charged with founding the groups’ service department by creating a parking lot management company Parkbem. The success of this project saw him secure rights to develop the company’s first shopping destination, Shopping Santa Cruz in 1998, which was a huge success.